Earlier this month, we issued a challenge to our members. We asked them to take a day off from work, visit their local television stations and … rifle through their filing cabinets.
It’s not the most glamorous gig, but over 100 people all over the country came forward to volunteer. The public files our television stations are required to maintain can give us insights into the inner workings of the political ad machine. They can also help us understand how each media outlet serves — or fails to serve — its community.