Given all the hype around so called big data at the moment, it would be easy to dismiss it as nothing more than the latest technology buzzword. This would be a mistake, given that the application and interpretation of huge – often publicly available – data sets is already supporting new models of creativity, innovation and engagement.
To date, stories of big data's progress and successes have tended to come from government and the private sector, but we've heard little about its relevance to social organisations. Yet big data can fuel big social change.
It's already playing a vital role in the charitable sector. Some social organisations are using existing open government data to better target their services, to improve advocacy and fundraising, and to support knowledge sharing and collaboration between different charities and agencies. Crowdsourcing of open data also offers a new way for not-for-profits to gather intelligence, and there is a wide range of freely available online tools to help them analyse the information. Continue>>>