Heli-skiing: it’s the holy grail for thrill-seeking skiers and snowboarders. Ride to the roof of the world aboard a helicopter. Descend thousands of vertical feet through fresh, untracked powder. No lift lines, no ski patrol.
This is what heli-skiers pay upwards of $1,000 per day to see. What they don’t see is the heli-ski tour company owner, back at the office fretting over his trade secrets.
These fly-by-day firms have many of the same trade secrets concerns as the technology companies, restaurateurs, fragrance makers, executive recruiting firms and countless other businesses we regularly write about. Continue>>>