If you’re reading this, you’re likely familiar with the terms open government, open data and open source. You probably understand how civic engagement is being radically transformed through these movements.
Therein lies the challenge: How can we reach everyone else, those who haven’t heard these terms and have little interest in civic engagement? Here’s what I think: Civic engagement is a bad brand. If we’re to capture the attention of more people, we need to change its brand for the better. Continue>>>