State governments begin focusing on website analytics


State governments are beginning to focus on website analytics, something we here at GovLoop are very familiar with. They are taking advantage of Google Analytics, a free tool which assesses hits and traffic, to determine how people are utilizing their websites. States like California are even publishing these statistics right on their homepages for people to view.

California has created a dashboard which allows users to see how many people are on any given California website at that time. On weekday afternoons, there could be as many as 40,000 users logged in. There are also 2.4 million monthly visitors via mobile devices, which equates to 12% of total traffic.